You don’t want to make your in-app purchase offers redundant, because that could damage your overall revenue.Īllowing users to try premium features that are normally available only as in-app purchases can help them recognize the value of the reward and encourage them to eventually spend real money.

Make sure that the player is getting enough resources to help them progress in the game, but not enough to cannibalize the economy. The reward needs to be valuable for the player in order to encourage them to watch the ad to get it. eCPM is a value that changes often, whereas the game economy is consistent and remains with players all the time. Secondly, the value of your rewarded video ads’ rewards should be connected to your game’s economy, not to your average eCPM – a rookie error. If you underestimate the amount of coins a player can earn through rewarded videos, and they end up exceeding your estimations, it could make your IAPs redundant and give players too much power in the game, making it too easy for them to progress.

This will help you balance the game and not cannibalize the economy.

For example, when checking the maximum amount of coins a player can get by level 20, include the rewarded video in the calculation as if the player has watched them all. How do rewarded video ads fit in?įirstly, include your rewarded video calculations in the economy. Let’s say you’ve done some thinking about your game economy and you’ve calculated the game’s economic balance. Keep reading to learn the fundamentals of a winning rewarded video strategy and best practices from Anna. Below, we share insights from Anna Popereko of ironSource's game design consultancy service, which provides in-depth game analysis to help developers improve their game design and ad placements. Because these ads are not forced upon the user – they decide to interact with the ad or not – the user experience is positive.įor game developers, rewarded videos can be a significant revenue stream that has a positive knock-on effect: by enabling users to progress faster and enjoy premium content for free, they increase retention rates, keeping users in the game for longer and maximizing their LTV.Īchieving all of this requires a well-thought-out strategy. This combination might sound too good to be true, but when implemented smartly, rewarded videos can make the magic happen, becoming important parts of a mobile game’s core loop.įor users, rewarded videos grant access to rewards that offer in-game currency or progression boosts.

Rewarded videos are a must-have ad unit for mobile game developers who are serious about increasing revenue and providing a great user experience.

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